Wednesday, September 2, 2020

Let Talk Messaging

Let’s talk messaging.

NPR recently reported that voter support for Black Lives Matter is decreasing while concerns about rioting and violence is increasing. Even worse, Trump’s message that the rioting is directly related to the peaceful protests is increasingly gaining purchase. A civiqs.com poll showed that support for BLM hit a peak favorability rating in early June, but support has declined since then while opposition has increased. Voters are buying into the message that violence and rioting are directly related to protests against police brutality. Trump even defended Kyle Rittenhouse, suggesting that the 17-year old terrorist “acted in self defense.

We need a counter message.

How can we assuage John/Jane Q. Public’s fear of violence while still keeping the issue of police brutality and systemic racism front and center? Nuance and ambiguity are the enemies of communication. We need a message that is concise but clear. Something as powerful as “Yes we can” or “Build Back Better” (which I am liking more and more) without the potential for misinterpretation and fearmongering of “defund the police.” We need to send the message that Democrats and Progressives want peace, but not at the expense of a police state. We need to show that the real violent perpetrators are right wing zealots and opportunists.

What do y’all think of the following?

  • #OrderWithoutOppression
  • #StopRightWingViolence

Do they work? Should they be edited/adjusted/scrapped? I want some constructive discussion here on how to perfect the messaging.

No comments:

Post a Comment